Secrets To Ascend Your Content Marketing ROI

 Content marketing is one of the most performing digital marketing activities in India. Businesses provide valuable information to the people about topics that coincide with their businesses and increase their brand recognition, build trust and generate sales.

But how do you know that your content marketing campaigns are performing well? You can calculate different metrics that are affected by content promotions. By calculating and comparing the previous performance of those metrics with the current performance, you can calculate your content marketing ROI.

Here we are going to learn how to calculate and measure a business’s content marketing ROI, and what steps you should follow to boost the marketing campaign’s performance.

What is Content Marketing ROI?

ROI means Return On Investment. When a business performs a content promotion, they generally outsource it to content writing agencies to get SEO-based content written by professional writers. This is an investment that they make and in return hope to fulfil their content marketing goals.

It is the percentage of revenue you generate from your marketing efforts after a period of time, compared to your investment in that marketing campaign. There are certain metrics that come in use while calculating your content marketing ROI. Here is a list of them.

• Organic Search Traffic

• Number of Shares

• E-mail open rate

• E-mail bounce rate

• Brand Mentions

• Sales

• Click-Through Rate (CTR)

• Number of Backlinks

Steps To Measure Content Marketing ROI

Calculating and comparing your content promotion’s performance helps you to make sure that your investments are going to the right place. Here are some steps to calculate them.

1. Calculate Your Marketing Costs

First of all, you need to calculate the costs that you incurred in the creation and distribution of your content. Here is a list of costs that you might incur in a content promotion journey.

• Cost of creating or outsourcing the articles.

• Pay-per-click costs for advertising.

• Subscriptions that are purchased for content development tools.

• Posting on Paid Platforms

• Other costs.

2. Analyse Through the Waiting Period

In content marketing, once you post, you have to wait for some time before you get the final results. During this waiting time, you must analyse the performance of your marketing campaign.

Various tools such as Semrush, Moz and Google Analytics let you analyse the real-time metrics related to your promotional campaign. This will let you withdraw your investments for an unsuccessful content promotional campaign before it is too late.

3. Calculating Content Marketing ROI

Once you see a neutral behaviour in your analytics, it means that the time for calculating your content marketing ROI has come.

Take a note of the numerical data before and after your promotional campaign and put it into the content marketing ROI calculation formula. Here is the formula.

Content Marketing ROI = ( Return – Investment ) / Investment X 100 

Now, suppose you have invested ₹5000 as the total production and distribution cost of your content. And you have received an ROI of ₹8000. Then your total ROI will be,

{(₹8000 – ₹5000)/ ₹5000} x 100 = 60%

Tips To Roof Your Content Marketing ROI

Here are some content marketing secrets that you can incorporate into your content to get exponential returns on your investment.

1. Create For The People

Satisfying your audience should be your first and foremost focus while developing an article. You have to do some research and find out what your target audience wants first. Here are some things you should find out.

• Find out your audience’s demographics.

• Know what is trending in their field.

• Understand their objective behind finding your content.

• Make questionnaire surveys on social media for your target audience. 

2. SEO Optimise Your Content

Optimise your content as per SEO. This helps the search engine to find and index your articles. This is one of the most crucial steps in increasing your content marketing ROI. Some of them include,

• Find and place relevant keywords in the right place.

• Choose your keyword based on your domain authority.

• Maintain keyword density.

• Make it readable for the people with proper spacing.

3. Develop a Content Calendar

Remember, content marketing is not a one-time thing. You need to post regular articles to gain results. So, most businesses maintain a content calendar where they post articles on new and updated topics after a period of time. Some tips to maintain the calendar are,

• Provide a deadline to your Content Writer.

• Keep a buffer time for that deadline.

• Do research on new and trending topics.

Final Thoughts

Content marketing is a very popular marketing strategy used by most businesses. However, developing a successful content marketing strategy is a work of research, art and analysis.

Here, content writing is a work of art and research and calculating your content marketing ROI is a work of analysis. This altogether will help you budget your finances, optimise your content and develop a better marketing strategy for the next time.